With this logo, I wanted the design to reflect that joy in the title. It was the clients suggestion to use the primary colors. I tried several different ideas, you'll see that in the mock up logo pages. I even went outside the box a little bit. From that first round of logos, the client decided they enjoyed the text logo, but still wanted some color involved. The next idea I had to add color in, was using the water color/paint splatter idea. I created 3 options with that idea, and we came to a conclusion!